Exclusively Sponsored Podcasts
LCGC's audio podcast is a digital recording formatted like a radio call-in show which can be listened to through a “media player” on our website without any special software, or by adding the “feed” to be automatically delivered to your online “news aggregator service” such as iTunes, MyYahoo and Newsgator for on-demand playback on laptops, PCs and a host of mobile devices.
We offer you the opportunity to participate in our podcasts as an exclusive sponsor. LCGC offers a variety of podcasts to provide our audiences with keen insights on current news, new products, applications and important trends. Our editorial staff works with you to customize programming to attract the most relevant listener base and to demonstrate your connection or expertise with the topic(s). Our sponsored podcast program delivers a unique combination of an easily used media format in high demand, flexible lead generation and multiple points of access from our electronic products to your digital assets.
Three Easy Steps to Creating Your Sponsored Podcast Program
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Create your own topic themes or select from our multimedia topic list and pick the senior executives you wish to be interviewed by our editor. |
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Determine the number of individual podcast “episodes” you want to sponsor, i.e. 10 Tips for Success = 10 episodes; and which job title and industry segments you want to target. |
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Provide us with a script for a commercial message we will insert into the podcast to be read by a professional announcer. |
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We’ll take it from there! |
What You Get
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Turnkey service featuring a dedicated producer employed by LCGC |
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Recording, production, editing and hosting of podcast |
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Senior editor to conduct the interview and help refine the content |
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15 second commercial message written by you, including a call-to-action |
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Sponsor logo linked to your URL on podcast landing page |
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Dedicated SEO enhanced webpage with our brand wrapper with up to three links to your website and/or lead generation forms to access your content assets like whitepapers, e-brochures, demos, calculators/tools and other marketing documents |
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Monthly report on number of listeners, banner impressions & clickthroughs, and individuals filling out a direct response form (if any) |
How We Drive Traffic to Your Podcast
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E-mail promotions a minimum of once monthly |
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Listing on the website’s main podcast page available from main navigation |
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Listing in our e-newsletters and graphic promotions on the website |
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Content of your page is optimized for easier discovery on search engines |
Customize Your Marketing Program to include standalone e-blasts, distribution across more than one of our brands, links from our search engines and e-directories and print ads. For more information, please contact your sales representative.
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