Up Trend in Web Videos
LabTV is a cost-effective platform to engage prospective buyers and create deeper brand experiences. Use our unique web video program to show and tell how your products and services solve problems for chromatography-related applications. Viewers who find your web videos useful can forward it to a friend, enabling your message to be easily passed to other prospective buyers and influencers.
It's more than a trendy new medium. Internet users are embracing web videos that entertain or educate them. According to media industry research, web videos are more than doubling the clickthroughs of static banner ads and significantly increase brand awareness.
Recommended Programming Style
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Short, informative videos of two to three minutes total run time |
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A video for each featured product, service and/or category |
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Case studies of successful use |
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Demonstration of an application |
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Unique features & benefits |
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Television-like commercials will probably be less favorably received by the audience. |
Two Sponsorship Options
1. LCGC Creates Your Web Video
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We provide a script template for you to complete |
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You record the voice of your topic expert or sales/marketing executive, or we can record an “interview” of your speaker with our publisher or our voice talent |
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You provide us with your logo, product/service photos and/or video footage |
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You provide text and links for the message box next to our video player |
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We create the video and add intro and closing music |
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You choose up to 3 categories where the video will run |
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We post and host the web video on LabTV |
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You have an option to purchase the video for your marketing efforts. |
2. You Supply us With Your Finished Ready-For-Web Video
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File Formats accepted: FLV, WMV, MOV, MP4, MPG, and MPEG |
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Maximum file size: 175MB |
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You provide text and links for the message box next to our video player |
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We post and host the web video on LabTV |
LabTV Video Page
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Your web video will be accessible via our search box and in thumbnails organized by category |
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When selected, your video can be enlarged to view full screen |
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Features “forward to a friend” |
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Code can be cut and pasted for use in an industry blog or website |
We Drive Traffic to Your Video
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When the video is launched we will display a thumbnail of your video on high traffic pages of our website which, when clicked, will play your video automatically on the LabTV video page |
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During your campaign, your video will be included in our Featured Video Alert e-mailed to LCGC electronic subscribers |
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We will also be promoting LabTV in LCGC magazine and our electronic newsletters |
Reporting Package
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Number of downloads |
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Length of average view |
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Clickthroughs of text links |
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Page views of LCGC video page |
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Benchmarks vs. other web videos |
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